Bentayga : Bentley’s New SUV Unveiled.

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While Bentley has yet to pull the wraps off its highly anticipated uber-luxury SUV, it did reveal the vehicle’s name at the North American International Auto Show in Detroit this week, and it’s a tongue-twisting departure from grandiose nameplates like Mulsanne, Flying Spur and Continental GT.


Oh we could sit here and crank out any number of sarcastic word plays on that peculiar moniker – “bent tiger” comes easily to mind – but let’s let Bentley Motors Chariman and CEO Wolfgang Dürheimer explain it: “Bentayga is a name that reflects what we know our SUV will do better than any other car in the world – combine the best automotive luxury with outstanding performance to take the Bentley experience to new environments.”


How’s that?

Let’s dig deeper into the press release: “The natural world, along with the company’s founder, inspired its name. Crowning the Northern Hemisphere, to the north of Bentley’s birthplace in England, is the dramatic beauty of the Taiga, the world’s largest transcontinental snowforest. To the south, the rugged peak of the Roque Bentayga in the subtropical Canary Islands draws attention from all directions and a challenging climb rewards with spectacular panoramic views of a rich and diverse landscape.”

This is the extent of what Bentley is showing regarding its first-ever SUV, named Bentayga.

In other words, it’s an evocative nod to company founder W.O. Bentley and two particularly picturesque and challenging bits of geography. Perhaps Bentley dealers will be providing early buyers with flash cards and photos that will help them explain what the name means to their fellow country club members.

At any rate, Automotive News reports Bentley Motors has thus far received 4,000 pre-orders and cash deposits from those who want to be first in their gated communities to own a Bentayga. What Dürheimer claims will be the “fastest, most luxurious, most exclusive SUV in the world” will, as tradition dictates, be built at the company’s factory in Crewe, England. We should see a full reveal later this year, with the new SUV reaching dealers’ showrooms in 2016 at an as-yet unspecified price that’s expected to be somewhat more affordable than its $300,000 flagship Mulsanne.


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